Located in the 400 aisle of TEAMWORKS EXPO

Posters will be on display 12:00pm – 4:00pm

This is a student challenge and those most noteworthy will win a trip to NYSCC SUPPLIERS’ DAY in New York City and participating in the FUTURE CHEMISTS WORKSHOP!


Raihaanah Safee, Madeline Martinez, Kate DeRonne, Alayna Bouie, and Gabriella Baki

The University of Toledo

To compare the effect of ultramarine blue (UB) versus black iron oxide (B), and titanium dioxide (T) versus zinc oxide (Z) in lighter and darker loose powder foundations and sticks. Foundations for skin of color contain a larger amount of B, which can lead to a displeasing “ashy” appearance on the skin. This is usually not a concern in lighter foundations due to the lower pigment load. Nine darker and nine lighter foundations were formulated. The ratio of B versus UB, and Z versus T was varied between 0-100%. Color was tested objectively with a colorimeter and visually on uncoated stock paper. Significant changes were observed visually in darker loose powder foundations when modifying the ratio of B/UB from 100/0 to 25/75, 50/50, 75/25, and 0/100. L*a*b* values indicated that UB in darker foundations improved overall color and decreased the gray cast upon rub out. Z also reduced the gray cast. Color changes related to Z were more visually apparent, L*a*b* values were similar.

Testing of the sticks is underway. Complete results will be presented at the poster session. UB and Z proved to be beneficial at reducing the gray cast in darker loose powder foundations.

We would like to thank Dr. Baki for her guidance, Roanne Reyes for the inception of the project, and Jane Hollenberg for her insightful suggestions.


Aditi Tripathy

University of Toledo

Objective: To understand the awareness, needs, and interest of Gen-Z consumers in AI-driven beauty applications for customization features and personalized products.

Introduction: Recently, many companies have been launching applications and websites using AI technology for various purposes. It is vital to understand consumers’ interests and opinions about these technologies.

Methods: A 28-question survey was shared with Gen-Z consumers (i.e., born after 1996). The survey aimed to understand consumer interest in feature detection, personalization, and effects of the COVID-19 pandemic in their habits of using AI-driven beauty technologies.

Results: The majority of respondents were Caucasian women. 96% were interested in using the apps and tools for product trials, personalization in makeup, hair care, and skincare products. Complete survey data will be presented at the poster session.

Conclusion: The survey will help understand the awareness of Gen-Z to AI technology and their interest in the personalization of personal care products. A limitation is that this study was conducted with a limited number of subjects on the UToledo campus.

Future work: A similar study with a larger sample size can be planned, targeting different ethnic Gen-Z groups.


Madison Naegele, Gopa Majmudar, Gabriella Baki

Affiliation: The University of Toledo

The COVID-19 pandemic has had effects on the world and changed ways that people fundamentally live their lives, especially Generation-Z (in our study we define Gen-Z as individuals born in or after 1996). To determine how the pandemic has affected Gen-Z consumers, a 27-question online survey was constructed about personal care product usage before and during the pandemic (we defined the start time of the pandemic as March 2020 in the survey) as part of my honors thesis.

The survey was approved by the UToledo Institutional Review Board. This survey utilized a variety of question formats such as true or false, multiple choice, ranking, and essay questions. These questions regarded topics such as the types of products used, major skin concerns, perceived changes in skin moisture, methods of purchasing products, and other relevant topics before and during the COVID-19 pandemic. The data collected from consumer responses (66.7% female, 27.5% male, and 5.8% non-binary respondents) allowed for the analysis of consumer behavior changes during the COVID-19 pandemic.

Results collected so far indicate that cleansing and moisturizing product use increase while facial cosmetic use decreased. The consumption of vitamins and supplements also experienced an increase of approximately 18.8% among survey respondents. Results also indicated that while Gen-Z buys a majority of their personal care products in-store, approximately 13% of participants have shifted toward buying through brand websites and online distributors.

The data from this survey not only indicates how Gen-Z consumers have changed their habits during the COVID-19 pandemic, but also provides insight into what these consumers use and look for in these products. This information is useful for companies who market to Gen-Z in an effective manner as this pandemic continues.

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