K-Beauty: Fusion of Fun and Function, Where Consumer and Formulator Dreams Meet
International influences to the Beauty Industry in the United States are stronger than ever, and nothing exhibits this more than the K-Beauty movement. The evolution of trends originating in Korea, and translating to the Western market has created buzz in consumers and social media alike. We break down what the inspiration, ingredient trends and consumer interest are for skin and hair care products, that were previously of a cultural segment of its own. Furthermore, we discuss the user experience that intrigues consumers about such elaborate beauty regimens, and how you can incorporate these concepts into your product lines.
Amanda Berg | Senior Marketing Analyst for Azelis
Amanda Berg is a Senior Marketing Analyst for Azelis and has been with the company for 9 years. Her introduction to the world of color cosmetics and hair care started 10 years prior through involvement in professional brand trade shows and seminars, this experience cemented her passion for trends. Amanda prides herself on always learning and trying new things both professionally as well as personally, whether in daily activities or through travel, allowing her to bring a unique perspective to everything she does. She holds Marketing and Advertising Communications degrees from Johnson & Wales University.