2009 Midwest Tutorial

Save the date, Saturday April 25th, because once again the Midwest Chapter is offering a free tutorial to its chapter members. You must be a current SCC Midwest Chapter Member to attend. The tutorial will run from 9am to 3pm. A morning continental breakfast/coffee station and lunch will be provided.

“Expanding your Use of the Internet To Obtain Valuable Technical and Marketing Information”
By Perry Romanowski

Abstract

The day to day job function of a cosmetic scientist is moving more and more out of the lab and onto a computer.  If one is not careful, one can waste many hours on minimally productive activities like email, presentation creation and web surfing.  However, when used properly, the Internet can be a lucrative source of innovation, new product ideas, research, networking and problem solving.  It can even be a place to inexpensively test products before deciding to invest heavily in a launch.  In this talk the five key areas for most productive use of the Internet are described. These include:

1.  A review of open innovation resources
2.  Specialized search engines to go beyond Google
3.  Social media for finding solutions
4.  Using blogs and forums to figure out what consumers want
5.  How to test products before inventing them

The world is changing rapidly, at Internet Speed and companies that don’t adapt and incorporate new technologies will be left behind by the ones that do.  This must-attend talk will jet propel your approach to your job, whether it be in technology, marketing or the business end of our industry.

Bio

Perry Romanowski has spent the last 17 years researching and developing products to solve consumer problems in the personal care and cosmetic industry.  His primary focus has been on hair & hair related products.  He is currently Vice President of Brains Publishing which specializes in science education.  He has also worked for Alberto Culver most recently as a Senior Project Leader for Hair Care Innovation.

Perry has been an active member of the Society of Cosmetic Chemistry and is currently the Area II National Director.  He has also served various in various positions within the Midwest Chapter of the SCC, including being Chapter Chair.

Perry received his B.S. in Chemistry from DePaul University and an M.S. in Biochemistry.  He has written and edited numerous articles and books, taught the Beginning Cosmetic Chemistry continuing education class, and developed successful websites.  His latest book project is the third edition of Beginning Cosmetic Chemistry published by Allured.  Perry can be reached thorough his website ChemistsCorner.com where he is available for consulting about cosmetic formulating, testing, and Internet solutions.

Registration is now closed for this event.

If you have any questions or need additional information, please contact Rita at r.massinople@comcast.net or (630) 679-9727.