2008 Midwest SCC Fall Technical Symposium

Formulating for Diversity

Diversity is at the heart of a formulator and marketer’s daily challenges. How do we best formulate and market to consumers differing needs based on gender, age,climate and ethnicity? Additionally, “diversity” includes the variations in habits that impact personal care purchases, such as personal grooming routines and preferences, as well as shopping and criteria for choosing personal care items for use. Viewing “diversity” more broadly than its traditional definition will enable us to better formulate and enjoy commercial success of our personal care offerings, through an impressive line up of speakers and topics:

• “Trends Driving Formulation Diversity”
  
  • Roman Shuster, Research Analyst, Euromonitor International
• “Multi-racial Hair: Hair Types, Testing, Formulating and Marketing”
  
  • Jena Kinney, Marketing Manager, Hair Care, Croda International
• “Racial and Ethnic Differences in Skin Function and Response to Irritants”
  
  • Randall Wickett, PhD, Director and Professor, Cosmetic Science Program, University of Cincinnati
• “Product Design for Different Hair Types”
  
  • Patrick Obukowho, President and Principal Consulting Chemist, Advantage Research Lab LLC
• “Choosing Efficacious Ingredients for Anti-Aging Claims and Marketing”
  
  • Linda R. Marshall, President, Elysee Scientific Cosmetics

Sponsorship and Donations

Sponsorship is again being extended as a way to continue our tradition of high quality speakers at a reasonable cost to our members.  Sponsors will be recognized as follows:
1) Inclusion in program for all attendees (day of event)
2) Signage (day of event)
3) Newsletter recognition (post-event)
4) Thank You letter of acknowledgment (post-event)

Is your company interested in donating finished personal care goods for our symposium participant gift bags?

If you are interested in sponsorship or donating goods, contact our Technical Symposium committee at symposium@midwestscc.org

Registration

Price includes program, continental breakfast, buffet lunch as well as a small gift bag.

The first 25 registrants receive a complimentary gift bag (with goodies from our key suppliers and consumer company members)

After September 23:
Members: $130
Non-members: $150

Pre-registration is required!  To register and pay online, use the forms below. To register and pay by mail or to be a sponsor of this event, please download this form(PDF)