Where:Westin Chicago Northwest (Formerly Wyndham Itasca)
Address: 400 Park Boulevard Itasca, IL 60143
Phone: 630.773.4000
Click here for map
FORMULATING FOR DIVERSITY
Diversity is at the heart of a formulator and marketer’s daily challenges.
How do we best formulate and market to consumers differing needs based on
gender, age,climate and ethnicity? Additionally, “diversity” includes the
variations in habits that impact personal care purchases, such as personal
grooming routines and preferences, as well as shopping and criteria for choosing
personal care items for use. Viewing “diversity” more broadly than its traditional
definition will enable us to better formulate and enjoy commercial success of
our personal care offerings, through an impressive line up of speakers and topics:
“Trends Driving Formulation Diversity” - Roman Shuster, Research Analyst, Euromonitor International
“Multi-racial Hair: Hair Types, Testing, Formulating and Marketing” - Jena Kinney, Marketing Manager, Hair Care, Croda International
“Racial and Ethnic Differences in Skin Function and Response to Irritants”
- Randall Wickett, PhD, Director and Professor, Cosmetic Science Program, University of Cincinnati
"Product Design for Different Hair Types"
- Patrick Obukowho, President and Principal Consulting Chemist, Advantage Research Lab LLC
Additional speakers TBA
REGISTRATION
Price includes program, continental breakfast, buffet lunch as well as a small gift bag.
The first 25 registrants receive a complimentary gift bag (with goodies from our key suppliers and consumer company
members)
Prior to September 23:
Members: $105
Non-members: $120
After September 23:
Members: $130
Non-members: $150
Pre-registration is required! Please register before September 23rd to take advantage of the early registration discount.
To register online, use the form below. To register by mail or to be a sponsor of this event, please download this form(PDF)
Register Now!
Please note that we are now accepting advance payment with PayPal for all events!
All users registering online should first register by email or using the form below.
If you wish to also pay by PayPal, return to this page after registering and click on
the appropriate PayPal 'Buy Now' link below.
Final deadline for PayPal payment is Wednesday, October 8th.
Pay for registration in advance online:
Note: Paypal deadline Wednesday October 8th!
You can use PayPal to pay securely with most major credit cards.
Please note that at this time PayPal users can pay with Visa, MasterCard,
AmEx, or Discover. Corporate cards or Diners Club cards cannot be
used at this time. No advance PayPal registration is required; you
will be allowed to enter your credit card information if you aren't
already a PayPal user.